Tourism Boost

Organisers of the 137th British Open, being held at Royal Birkdale in Southport, England in July 2008, are thrilled with advance ticket sales for the event. The strong showing in sales of advance tickets to the Open has led to predictions of a whopping £70 million tourism boost for the local economy of the Northwest of England.
This prediction can be broken down into a roughly £30 million injection of money into the local economy, while the equivalent advertising value of television coverage at the British Open to tourism-related businesses in the region will be approximately £40 million.
The R&A director of championships, David Hill, recently told the British press that the British Open is always well attended at Royal Birkdale: “We expect golf fans to book season tickets early to take advantage of discounted rates. Strong ticket sales are an important factor in predicting the likely benefit to local tourism-related businesses and we have every reason to believe business will be brisk in 2008,” he added.
Sefton Council head of tourism, Tony Corfield, has said that the tourism benefit to be gained from the British Open will be significant and long lasting, especially coinciding, as it does, with the council’s launch of Southport as “England’s Classic Resort”. Corfield responded to the news by saying, “As a council, we are working hard to ensure that local people get the most out of having one of the world’s greatest sporting events on their doorstep.”
It is hoped that attendance at this year’s British Open will surpass the 200 000 visitors to the last Open at Royal Birkdale in 1998, further boosting tourism in the region.
Over two-thirds of British Open spectators buy tickets in advance, with over 40% of tickets bought online.
For further information on British Open tickets, click here.
William Hill has the best people to turn to if you are looking for betting information in the build-up to the 2008 British Open.